Under the headline “The IAA showed the entire range of innovations for mobility”, the VDA drew a balance of the 67th car show edition in Frankfurt: around 1,000 exhibitors from 39 countries, 228 new car models, over 150 E-car novelties, 45 million social media contacts worldwide, and more than 11,400 journalists from 96 countries could not take away from the fact the fact that with 810,000 visitors the fair had a loss of more than 10% compared to 2017. “This IAA took place in a particularly difficult environment. For months, a public debate about diesel engines and possible driving bans has been going on, which makes drivers and customers insecure”, the VDA explains the decline in visitors.
Irrespective of all automobile drive controversies, the exhibitors at CarMediaWorld look back a very successful trade show. The six representatives of the mobile infotainment industry – ACV, Audio Design/ESX, AXION, JVCKenwood, Pioneer and Premium Sound Solutions – were able to welcome a lot of visitors at their joint exhibit area in Hall 4.0. The visitors’ stream as well as an extensive number of OEM partners, retailers and media populated their booths frequently to see and experience the latest technologies for mobile infotainment and connectivity. In particular the first trade show weekend bestowed the exhibiting companies crowded stands and a highly-interested audience.
That’s no surprise, after all, since the CarMediaWorld used a topic that is much more real to the automotive consumer than futuristic cars, rather expensive electric vehicles and over-dimensioned SUVs with high fuel consumption. At CarMediaWorld, consumers could experience how they can upgrade their proven car at manageable costs with the latest digital convenience, such as smartphone connectivity, navigation, entertainment, telematics and more.